The Hive Handbook – Auction Bee Seller Guide and Intake Process

The Hive Handbook – Auction Bee Seller Guide and Intake Process

The Hive Handbook
February 17, 2026
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Ulrich La Cock is the founder of Auction Bee, a Randburg-based online auction house serving buyers and sellers across South Africa. With extensive experience in both reserve and non-reserve auctions, he specialises in structured auction systems, transparent processes, and strategic marketing that maximise value for consignors while delivering competitive bidding environments for buyers.

Ulrich La Cock

Ulrich La Cock is the founder of Auction Bee, a Randburg-based online auction house serving buyers and sellers across South Africa. With extensive experience in both reserve and non-reserve auctions, he specialises in structured auction systems, transparent processes, and strategic marketing that maximise value for consignors while delivering competitive bidding environments for buyers.

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